BETER HOREN BEGINT MET BETER HOREN <Previous Next>

Beter horen begint met Beter Horen | Beter Horen | Strategy, concept, design & copy | 2014-2018

A new campaign, a different approach. For no 1 hearing aid retail chain Beter Horen, we came up with a new brand strategy, theme and a new 360º campaign in which we played a different tune than most hearing specialists. Beter Horen tells the honest story. And from whom can you hear this more effectively than from real customers?

STRATEGY & CONCEPT Rob Severein, Roland van Beveren DESIGN Rob Severein COPY Roland van Beveren PHOTOGRAPHY Marieke van der Velden

ONLINE VIDEO - CAMERA Marieke van der Velden EDITOR Lisette van der Lee ART DIRECTOR Rob Severein

The new campaign theme: Hearing better starts with Better Hearing

The new campaign theme: Hearing better starts with Better Hearing

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Full page kick off ad in Dutch dailies. Telling an honest story through our customer Gerard Oudenhoven (67) from Cuijk.

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The continuation. New full page print ads. Storytelling and storybranding.

‘Actually, hearing better always starts too late'. A first TV commercial with Nelleke Verweij (58), theatre director from Arnhem.

DIRECTOR Erik Lieshout DOP & EDITOR Reinier van Brummelen PRODUCTION COMPANY Outcast Pictures SOUND Yuri Skovajs RTV PRODUCER Francoise Tanis SOUND ENGINEER Hans van de Loo SOUND STUDIO Studio Alfred Klaassen VOICE OVER Jamie Grant

A follow up TV commercial with Luuk Scholten in which he tells about a fighter jet that flew over when he was playing outside.

DIRECTOR Erik Lieshout DOP & EDITOR Reinier van Brummelen PRODUCTION COMPANY Outcast Pictures SOUND Yuri Skovajs RTV PRODUCER Francoise Tanis SOUND ENGINEER Hans van de Loo SOUND STUDIO Studio Alfred Klaassen VOICE OVER Jamie Grant

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1/2 page print ads in Dutch newspapers while the campaign progresses.

ONLINE VIDEO - CAMERA Marieke van der Velden EDITOR Lisette van der Lee ART DIRECTOR Rob Severein

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Online storytelling and bannering.

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A nationwide outdoor campaign.

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Point of sale items. Instore banners and outdoor postering.

A new phase, a new TV commercial in which Laetitia Gort-Sankes talks about her motives as a hearing care professional at Beter Horen.

DIRECTOR Victor Vroegindeweij DOP Ton Peters PRODUCTION COMPANY Hazazah (Cynthia Fidder) SOUND Erik Leek RTV PRODUCER Francoise Tanis EDITOR Patrick Schoonewille (offline) Joppo @ De Grot (online) SOUND ENGINEER Sharkee SOUND STUDIO Studio HaaiFaai VOICE OVER Jamie Grant

TV commercial in which Jan Franssen and his wife drive into town for an appointment with his favourite hearing care professional Laetitia.

DIRECTOR Victor Vroegindeweij DOP Ton Peters PRODUCTION COMPANY Hazazah (Judith Roosenstein) SOUND Erik Leek RTV PRODUCER Francoise Tanis EDITOR Fatih Tura (offline) Joppo @ De Grot (online) SOUND ENGINEER Sharkee SOUND STUDIO Studio HaaiFaai VOICE OVER Jamie Grant

Supporting radio commercial (click on the image if you like).

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