Beter horen begint met een eerlijk verhaal | Beter Horen | Strategy, concept, design & copy | 2015
A new campaign, a different approach. For no 1 hearing aid retail chain Beter Horen, we came up with a new brand strategy, theme and a new campaign in which we played a different tune than most hearing specialists. Beter Horen tells the honest story. And from whom can you hear this more effectively than from real customers? One of them is Teun Botterweg (71) from Rotterdam.
STRATEGY & CONCEPT Rob Severein, Roland van Beveren DESIGN Rob Severein COPY Roland van Beveren PHOTOGRAPHY Marieke van der Velden
TVC DIRECTOR Erik Lieshout DOP & EDITOR Reinier van Brummelen PRODUCTION COMPANY Outcast Pictures SOUND Yuri Skovajs, Erik Thomassen RTV PRODUCER Francoise Tanis SOUND ENGINEER Hans van de Loo SOUND STUDIO Studio Alfred Klaassen VOICE OVER Jamie Grant
The campaign theme: Hearing better starts with an honest story.
Promotional tag on with the booklet ‘An honest story’.
Full page ad in all Dutch dailies.
Smaller ads as the campaign progresses.
Counter displays with the booklet in all Beter Horen outlets.
A 52 page free booklet ‘An honest story’. With client stories, information on hearing problems and solutions.
Online storytelling …
… and bannering.
An extensive supporting radio campaign (click on the images if you like).
Point of sale materials. Instore banners and postering outside of the Beter Horen outlets.
A supporting national outdoor campaign.
And last but not least a DM campaign using address databases of readers of special interest magazines.